Ford has already received a whopping 36,000 reservations for the Maverick according to a Ford press release.

The 2022 Ford Maverick debuted earlier this month, and early indicators suggest that Ford could have a smash hit on its hands. The compact pickup comes packed with neat features, the latest tech, and an affordable price tag, which has helped the all-new model rack up 36,000 reservations so far, according to the Dearborn-based automaker.

The nugget of news was buried in a Ford press release about the company’s Q2 2021 adjusted EBIT (earnings before interest and taxes). The company also highlighted how successful it has been racking up reservations for its latest models, which for Ford kicked off with 190,000 for the all-new Bronco. The company converted 125,000 of those into actual orders. The Ford F-150 Lightning has pulled in 100,000 reservations since its introduction, and even the all-electric E-Transit commercial van has 20,000 customers in waiting.