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This is a pretty interesting take that the Civic and other compact cars could be the Maverick's biggest rival.

When you consider that the 2022 Civic LX starts at $21,700 the Maverick could appeal to more than just truck buyers.


I'm here to offer an alternative way to look at this truck. I think the 2022 Ford Maverick will actually end up frequently cross-shopped against econoboxes like the Honda Civic and Toyota Corolla by customers who never thought they'd be interested in a pickup truck in the first place. After all, the Maverick will actually be less expensive and more efficient to run in the city than either of those popular compacts. Additionally, lower-end, FWD Mavericks will likely also be cross-shopped by people -- especially young folks and first-time buyers -- who might otherwise look to the used-vehicle market for a traditional passenger car that's new enough to still be under warranty.

Perhaps more than most new-car shoppers, entry-level vehicle buyers tend to be a lot more pragmatic than those in other segments -- often because their limited finances and credit status mandate such practical, focused decision-making. Rather than inherently limit themselves to vehicle type, such shoppers look at factors like monthly payment, fuel efficiency and where they can get loan approval as key factors to getting a spot on their shopping lists.

I can relate.

Back when i was in college, I was just such a fixed-budget buyer looking for my first new vehicle. The peace-of-mind promised by an affordable, new vehicle under warranty via low-interest, fixed monthly payment was preferable to buying a used car with a higher interest rate and the increased likelihood of variable monthly costs due to unscheduled repairs. Like many first-time new-car shoppers, I also found it easier to get financed on a new-vehicle loan than a used one, and I didn't have the cash to buy a decent used car outright anyhow.

While budding-car-enthusiast me wanted something fun like a Honda Civic Si or a Volkswagen GTI, my budget and an acute lack of credit dictated that I was consigned to shop leases on bargain-basement appliances such as the Dodge Neon and Ford Escort LX. I found that I could only afford base models with standard features like an AM/FM stereo cassette and a map pocket. I'm not even sure the Neon offered dual side mirrors, and I don't believe air conditioning was included with either model.

My shopping took a left hook when I realized that I could get a mid-grade 1999 Ford Ranger XLT, complete with an extended cab, V6 power, A/C and -- hold your breath -- a CD player. The pickup truck's significantly higher resale value helped keep the monthly lease price low, so even though its MSRP was thousands of dollars higher than a stripped-out economy car, the Ranger was actually going to be cheaper to own -- even with its higher fuel consumption. Plus, with its useful bed, I figured the Ranger would be great for toting mountain bikes and saving me on rental vans when the time came to annually decamp from a dorm room or apartment.

Despite never having been interested in a pickup before, my choice was clear. I became a truck-drivin' man and never looked back. All of the signs point to the 2022 Maverick having similar or even greater appeal over 20 years later.

In fact, the Maverick should be a much easier truck-shaped pill for traditional passenger-car shoppers to swallow than my Ranger was. For starters, the Ford's unibody construction (there's no heavy body on frame) means the Maverick should drive much more like a normal passenger car in terms of ride, handling and maneuverability, all of which should make this vehicle much easier to consider for buyers who have only driven things like a Civic or Corolla. Just as importantly, the Mav's 40 mpg city fuel economy rating actually significantly outperforms today's standard Honda Civic on the city cycle. Same for the Corolla. Ford has yet to release the base hybrid's highway fuel economy number, but I'm guessing it'll be significantly less impressive owing to its aerodynamic drag at higher speeds.

Furthermore, where my SuperCab Ranger got by with comically small, sideways-mounted second-row folding jump seats, the Maverick has four conventionally hinged doors that afford easy access to a five-seat cabin that's larger than many compact sedans and hatchbacks. The low step-in height is even quite car-like.

Plus, at 33 cubic feet, the Mav's bed offers a lot more cargo room and flexibility, although you'll need to source a good locking tonneau to keep everything as safe as you would in a traditional trunk. This is to say nothing of the truck's towing ability, which, while particularly modest in hybrid spec, is still a major benefit.

Now, it's certainly possible low-end Maverick trims like the base XL will have interiors whose features and materials leave something to be desired compared to one of today's better compact economy cars (I've only poked around a mid-level XLT cabin with options), especially as cars like the Civic and Corolla are can be surprisingly upscale inside. But many people will find the Ford's added utility worth it, and even the mid-grade XLT Hybrid is a considerable value at $23,775 ($22,280 plus delivery), priced just under a 2021 Civic Sport.
 

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Ford made a good decision to resurrect the Maverick name for this new truck-like vehicle…..2022 Mav does have 4 doors, 5 passenger, low starting price, great mpg, and great versatility……much like most of the old Mavericks……which ended up really good values for the money. Way to go Ford.
 

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The New Ford Maverick will be made in Mexico . That makes it a Important truck . So how does it escape the United States chicken tax ? This is why there’s no true competition yet . Also is Hyundai labeling the new Santa Cruz a truck or are they calling it some kind of new suv ? Was the El Camino a truck ?
 

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Ford made a good decision to resurrect the Maverick name for this new truck-like vehicle…..2022 Mav does have 4 doors, 5 passenger, low starting price, great mpg, and great versatility……much like most of the old Mavericks……which ended up really good values for the money. Way to go Ford.
But I don’t recall the Ford Maverick car from the ‘70’s known as a great car with few problems, good reliability, and especially longevity. I was about 25 yrs old then and I can recall friends having problems with the Maverick. But in those days there was no standout auto maker. I had a 1970 Dogbe Callenger Special Edition and never had anything go wrong w/ it before I sold it to buy my first Toyota 1982.
The Challenger had 92k miles on it and in those days we were advised most cars will start to fall apart at 100k mi 😫
 

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But I don’t recall the Ford Maverick car from the ‘70’s known as a great car with few problems, good reliability, and especially longevity. I was about 25 yrs old then and I can recall friends having problems with the Maverick. But in those days there was no standout auto maker. I had a 1970 Dogbe Callenger Special Edition and never had anything go wrong w/ it before I sold it to buy my first Toyota 1982.
The Challenger had 92k miles on it and in those days we were advised most cars will start to fall apart at 100k mi 😫
But I don’t recall the Ford Maverick car from the ‘70’s known as a great car with few problems, good reliability, and especially longevity. I was about 25 yrs old then and I can recall friends having problems with the Maverick. But in those days there was no standout auto maker. I had a 1970 Dogbe Callenger Special Edition and never had anything go wrong w/ it before I sold it to buy my first Toyota 1982.
The Challenger had 92k miles on it and in those days we were advised most cars will start to fall apart at 100k mi 😫
My sister bought a new 1984 Toyota Celica Supra. The engine siezed with 3400 miles on it! The oil pump and sending unit were bad from day one. This car had a 25K sticker! it was the most expensive Toyota of any Toyota in '84. The graphic equalizer went out. The sunroof froze open, and it rained into the car while my sister was driving back to work. (she worked split shift because of her kids). Toyota did nothing but fight her in warranty work issues. She had to rent a car while TOYOTA figured out why the engine siezed, I beleive it was 90 days. They never gave her loaner. For any of the issues I stated here. Unfortunately, it was her first and last TOYOTA. I have never owned one, because of her experience. Now TOYOTA thinks they are GAWD's gift...so they choke on them. Just like JEEP.
 

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ALL auto makers do produce a certain few LEMONS and I feel sorry for anyone that ends up with o e.
Presently Nissan is going thru building some crap engines and trannys
 

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But I don’t recall the Ford Maverick car from the ‘70’s known as a great car with few problems, good reliability, and especially longevity. I was about 25 yrs old then and I can recall friends having problems with the Maverick. But in those days there was no standout auto maker. I had a 1970 Dogbe Callenger Special Edition and never had anything go wrong w/ it before I sold it to buy my first Toyota 1982.
The Challenger had 92k miles on it and in those days we were advised most cars will start to fall apart at 100k mi 😫
I would bet you wish you still had that classic muscle car today. I myself was in the process of buying one when parents said no way. I guess it was the 440 6 pack that turned them off to the idea. Oh well, wound up with a satellite sebring plus edition with a 400 engine and posi rear instead. Ahhhhhhhh those were the days.
 

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I would bet you wish you still had that classic muscle car today. I myself was in the process of buying one when parents said no way. I guess it was the 440 6 pack that turned them off to the idea. Oh well, wound up with a satellite sebring plus edition with a 400 engine and posi rear instead. Ahhhhhhhh those were the days.
I was working as a dishwasher at a resturant in town after school and weekends. saved my money.I found a 1970 Challenger 340 T/A Lemon Twist with a Black vinyl top, pistol grip 4 speed and power steering that was it. In 1973. I had the money to buy...took my dad to see it..... He asked me...What does that T/A mean"? I told him Trans AM.....he said nope and I had to buy the neighbors one owner Pristine '65 T-Bird. It had a 390 4-v p steering p brakes A/C am/fm stereo!!!! swing-away steering wheel, leather seats, fender skirts , power trunk lid, convienance lighting and rear defroster. It was a cool car, to look back at it now. Never gave me any issues. Replaced all the brake liners and the hoses and belts, battery and alt. Thats it in three years......BUT, it was a friggin GAS ELEPHANT!!!!! That T-bird was like a drug addict. Just sucked my wallet dry. I think if I remember it got 10mpg. In ALL driving lol But that car was BUILT!
 

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The New Ford Maverick will be made in Mexico . That makes it a Important truck . So how does it escape the United States chicken tax ? This is why there’s no true competition yet . Also is Hyundai labeling the new Santa Cruz a truck or are they calling it some kind of new suv ? Was the El Camino a truck ?
No "chicken tax" if a light truck is built in Mexico or Canada from my understanding.
 

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MX and Canada may escape the chicken tax due to NAFTA?
Correct. Both NAFTA and the newer trade agreements protect them from that tax.

"Light trucks manufactured in Mexico and Canada, such as the Ram series of trucks manufactured in Saltillo, Mexico, and Canadian-built Chevrolet, GMC, and Ford truck models, are not subject to the tax under the North American Free Trade Agreement, and from July 1, 2020, the United States–Mexico–Canada Agreement."
 
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