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Late 40s Male, had three Rangers and didn't like the size of the new ranger. I think there's a bunch of us in the same boat, which actually just added to the market share for the maverick.

Hyundai went more for the sport side of things than the truck market with the slight smaller bed, and the less truck like looks. I don't see their design really appealing to the truck market or a current or former truck owner, compared to the maverick design.

Kind of like the Ridgline compared to any midsize truck. The current SUV driver will love the Ridgline, but very few who drive a truck for its function will pick the Ridgline over another body on frame truck.

Ford's biggest competition is only going to come if the other companies get serious about a competitive SUV based model in the size of the maverick, possibly with a longer bed .
 
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