The cybertruck still looks like a joke to me. I still don't understand what market they're trying to appeal to. People who generally want to pay the premium for Tesla products are all part of the crowd that floods the market with BMW and Mercedes SUVs. I can't see them owning a truck. Truck owners seem very traditional as far as looks go, so I don't see them wanting a Tesla. I could be wrong though.
I live in a town full of high tech salaried people where it feels that every other car is a luxury vehicle and/or an EV. There are so many Teslas, BMWs, Mercedes, Porsche, etc. I think my son thought I was a bad mom because he wasn't gifted a BMW when he turned 16 and was only permitted to drive my old Ford Ranger. We also see a lot of luxury SUVs and luxury 4x4 pickup trucks, especially for people who want to tow recreational vehicles or go skiing. I think both the Lightning and the Cybertruck will be very popular here. I also think the Cybertruck will have a lot of luxury features in the base model price. At $39,900 - $10,000 EV tax credits, the single engine Cybertruck will cost about the same as the Maverick Lariat Hybrid and have more luxury features built in and room for 6 people. But most people will prefer the dual or triple motor options.
What I don't like about the Cybertruck is that the styling will stand out on the road and in my driveway, and I just don't want the attention. My kids prefer the styling of it over the Lightning and argue that it won't actually stand out too much in this town.
What I don't like about owning an EV is that, in my state, the license tab fees are ridiculous. I pay nearly $800/year to renew my tabs for a little Nissan Leaf that I only drive <5000 miles/year. They collect money to pay for roads and light rail from the gasoline tax. So if you drive an EV, they collect those funds from the tab fees. However, there is no discount for low mileage, so I think a hybrid might be a better choice for me.
What I will miss about driving an EV: just plugging in my EV when I get home and avoiding the gas station completely. No oil changes and little maintenance. And most of all, I will also miss not having arguments with my husband about how low I should let my gas tank get before filling up again.