Dealer Markup Shaming Thread
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Maverick Reservation Tracker: Add Yours Here!
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Greed? Really? Dealerships have far less to sell, but still have employees to pay. Would you rather them layoff employees? Although my dealership has chosen not to go over MSRP, I understand the supply/demand effect this has on everything.
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Supply and demand shouldn't really factor into presales. Most of the dealers have not marked up pricing, which is why dealers that are taking advantage of the situation should be single out in my opinion.
I think I agree with you on pre-sales, like the Bronco/Maverick/etc... On vehicles in stock- the value of that vehicle is what the customer is willing to pay.
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Does anybody have any information on X Plan pricing for the new Maverick? Fine print says current or previous model year. Also 4K is a huge tack on considering the demand isn’t there yet, that dealer is pretty suspect.
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My father in law is a newly retired dealership executive. They got millions in government PPP grants, as well as a record setting sales year. Don’t feel sorry for them.
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I have x plan too and am also interested. I think it is only going to be a few hundred dollars. The dealer said it brings the paperwork price from around $300 to $100.
It is Manufacturers SUGGESTED Retail Price. They can charge what they want. If you can ask for a discount, why can they not ask for a premium? I suggest you find another dealer to work with like @ChapmanFordPhilly who is on this site?
Not really. But the world I live in, things don't always go the way I want and I do have to pay more. I definitely don't go online and try to shame another business for simply adjusting to current market conditions- and supporting their employees.
The market will eventually right itself. Overhead of a dealership is a pretty static number. Using round numbers, if a dealership is to break even, they have to make $1,000 a car, if sales are one third what they normally are (and a train leaves Chicago at 1:00) they have to make $3,000 a car to cover the same expenses.
Don't get me wrong, I am not lining up ready to spend the extra $4K to be an early adaptor, I can wait. But I would not hesitate to pay MSRP on one of these but don't expect le to get door edge guards or any other rust, dust or lust that might be put on an adendumn.
Don't get me wrong, I am not lining up ready to spend the extra $4K to be an early adaptor, I can wait. But I would not hesitate to pay MSRP on one of these but don't expect le to get door edge guards or any other rust, dust or lust that might be put on an adendumn.
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I’m with you on this problem. I call it the bad dealer tax . Harley dealers have been doing it for years . And because of this I haven’t bought a new Harley in 30 years .
So keep this post up and running and encourage people to list these bad dealers !
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So your tell me the dealers will add a $2000 to $3000 dealer tax to each maverick and then share it with their employees .
Im thinking more like ,the greediness is going to get the owner of the dealership his new 45 foot yacht a lot sooner then he thought . But maybe a couple of his executive employees might get invited to go for a ride .
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Money is nothing but a shell game when your talking about any dealership that sells vehicles with 2 wheels or 4 wheels .
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I wouldn't shame, and would just ignore. Its just the game. After all, nobody shamed us when we squeezed the dealer in a buyer's market on a leftover model at around $10K off the sticker, and sure enough they went out of business a month later.
Right now its a sellers market, some will try to focus on volume for all the incentives they get from the manufacturers and all the revenue stream that comes in from their service department (the real money makers), others prefer lower volume (especially if they don't have big allotments because of chip shortages and the like) and high profit margins.
Right now its a sellers market, some will try to focus on volume for all the incentives they get from the manufacturers and all the revenue stream that comes in from their service department (the real money makers), others prefer lower volume (especially if they don't have big allotments because of chip shortages and the like) and high profit margins.
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462 Posts
Have you driven by a dealer lately. Nothing but empty parking lots . It’s definitely a sellers market but for used cars !
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For real, I walked into the dealer and wondered if I was in the right place, all I saw were other brands of cars lol. They had 4 new cars on the lot, and basically said they are a used car dealer now lol.
Past action predicts future behavior. So when ordering my Maverick I selected the dealer that was NOT advertising their new Ford at above sticker pricing. Two of the three local Ford dealers are selling at sticker. I would recommend Germain Ford of Beavercreek or Interstate Ford in the Dayton Area, I do not recommend the one by the airport if you are looking for a good deal
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You must be a crappy dealer yourself if you’re trying to justify that nonsense.
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