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Discussion Starter · #1 · (Edited)
For the last however many years, marketeers have put a "lifestyle vehicle" tilt on how they market a truck. This is a shame because, as much as I like to see people enjoying themselves with their trucks, their ski trips, their excursions in the mud, what really sells me is the promised durability of my prospective purchase.

As much as I was enthused about the Maverick, I had some durability concerns about the (unit body) vehicle, yet these concerns were put to rest when I saw spy photo's of the rear unit body, which showed integrated frame rails supporting the bed. And then I saw pictures of the beefy trailing arm suspension. Very promising stuff.

That's what I want to continue to see: leak out some shots of the Maverick's construction. Over the past month or so, we see the vehicle driving around...and who cares. Moreover, (the common brochure pictures of) ski trips are nice, but what good is snow traction when I am uncertain if I can put a small load in the bed?

While I am interested in the Maverick's price point, I also want a smaller truck that's easy to park, and the Maverick promises that. But I also wanna know that the Maverick is a Ford truck.

Do y'all agree, and if so, please comment below.
 

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For the last however many years, marketeers have put a "lifestyle vehicle" tilt on how they market a truck. This is a shame because, as much as I like to see people enjoying themselves with their trucks, their ski trips, their excursions in the mud, what really sells me is the promised durability of my prospective purchase.

As much as I was enthused about the Maverick, I had some durability concerns about the (unit body) vehicle, yet these concerns were put to rest when I saw spy photo's of the rear unit body, which showed integrated frame rails supporting the bed. And then I saw pictures of the beefy trailing arm suspension. Very promising stuff.

That's what I want to continue to see: leak out some shots of the Maverick's construction. Over the past month or so, we see the vehicle driving around...and who cares. Moreover, (the common brochure pictures of) ski trips are nice, but what good is snow traction when I am uncertain if I can put a small load in the bed?

While I am interested in the Maverick's price point, I also want a smaller truck that's easy to park, and the Maverick promises that. But I also wanna know that the Maverick is a Ford truck.

Do y'all agree, and if so, please comment below.
Welcome @NDL

If the Maverick isn't truck enough, are there any other ones you would get that are?
The Ranger maybe? Ford is working on a next-gen version.

Check out this convo Poll: Is the 2022 Ford Maverick truck enough?
 

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Discussion Starter · #3 ·
Welcome @NDL

If the Maverick isn't truck enough, are there any other ones you would get that are?
The Ranger maybe? Ford is working on a next-gen version.

Check out this convo Poll: Is the 2022 Ford Maverick truck enough?
I don't think it's a matter of the Maverick being truck enough; the Ranger is a full framed truck, yet marketeers position the truck as a "lifestyle vehicle" (e.g. pictures of ski trips, cutting through mud, etc). It's kinda silly.

My hunch is that the people marketing the vehicles have little idea as to the virtues of a truck's construction, so these aspects are overlooked.
 

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Since Hyundai has been marketing the new Santa Cruz as a lifestyle vehicle / "Sport Adventure Vehicle". I think from a marketing standpoint at least it would be in Ford's best interest to push the Maverick as a more serious truck rather than following the same path as Hyundai.

But in order for them to do that they still need to come out and say for the first time that this thing exists!
 

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Discussion Starter · #5 ·
Since Hyundai has been marketing the new Santa Cruz as a lifestyle vehicle / "Sport Adventure Vehicle". I think from a marketing standpoint at least it would be in Ford's best interest to push the Maverick as a more serious truck rather than following the same path as Hyundai.

But in order for them to do that they still need to come out and say for the first time that this thing exists!
Now that you mention it, I would bet that Ford's marketing team is going to position the Maverick to the effect of: "our Maverick is an even more fun sport adventure vehicle than the Santa Cruz."

I don't get it; I had serious doubts about the Maverick, until I saw leaked images of the pickup truck bed, which showed beefy, integrated, frame rails. Ford did this right; the Maverick looks to be the modern equivalent of the Jeep Comanche. Was the Comanche a true truck? Not really, but it had some bragging rights of her own. Given the Maverick's compact size and low price, Ford may very well be the only true player to fulfill a largely ignored niche - especially in newer city developments, which are dense, walkable, in whose parking facilities are tight. This is where the Maverick's compact dimensions shine.

Marketeers are seriously out of touch with the needs of her buyers; not everyone seeks to lease a vehicle; many buyers are interested in longterm durability of the vehicle they're buying. Not everyone gives a damn about "my touchscreen is bigger than yours."
 

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I had a a 2nd gen 2008 escape, 5 speed which I loved!!! Traded it on a 2016 fusion..Don't like the new escapes, I liked that boxy look! But I do love the hp the fusion has... forget that 1.5 3 cyl engine.. cant wait to see the maverick !

I make too many trips to lowes to have a car lol
 

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I had a a 2nd gen 2008 escape, 5 speed which I loved!!! Traded it on a 2016 fusion..Don't like the new escapes, I liked that boxy look! But I do love the hp the fusion has... forget that 1.5 3 cyl engine.. cant wait to see the maverick !

I make too many trips to lowes to have a car lol
Welcome to the forum @Curlylocks! Are there any specific specs or features you hope the Maverick comes with?
 
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