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Thanks for sharing. A few thoughts:
  1. Hyundai isn't taking on the Maverick, It should be stated the other way around since Ford has neglected to provide a public release.
  2. The Brat was far from the first unibody pickup in the US. There are numerous examples of several other manufacturers and models that came before the Brat and had significant sales. This is not to say the Brat wasn't great or anything, they just didn't start the party.
  3. I despise the term "trucklet".
  4. A possible starting price of $27000 doesn't place this as a competitor to the $20000 Maverick, but instead a competitor to the Ranger or even base F150.
 

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Thanks for sharing. A few thoughts:
  1. Hyundai isn't taking on the Maverick, It should be stated the other way around since Ford has neglected to provide a public release.
  2. The Brat was far from the first unibody pickup in the US. There are numerous examples of several other manufacturers and models that came before the Brat and had significant sales. This is not to say the Brat wasn't great or anything, they just didn't start the party.
  3. I despise the term "trucklet".
  4. A possible starting price of $27000 doesn't place this as a competitor to the $20000 Maverick, but instead a competitor to the Ranger or even base F150.
While the Maverick was rumored to start @ $20k (years ago), I have a hard time believing that will actually be its starting price. Just look at the capabilities of a base 2021 EcoSport; and then look at it's MSRP before they add $1300 for shipping. I wouldn't be surprised it the maverick starts closer to $25k including destination.
 

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This guy has some interesting points to make about the Maverick and Santa Cruz and how they're two different trucks. A point he makes that's interesting is whether or not Ram will get involved in this small truck market.

 

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This guy has some interesting points to make about the Maverick and Santa Cruz and how they're two different trucks. A point he makes that's interesting is whether or not Ram will get involved in this small truck market.
Good find. He makes fine points for the most part. The Santa Cruz may do well in a niche segment, but I agree, the market isn't construction workers, weekend warriors, or handymen. It's just a really different vehicle than the Mav, IMO. I was just thinking, if both of these were offered in fleet sales, who would choose the Hyundai? Santa Cruze will likely sell, but I don't think anybody that needs a truck will buy one.
I need a truck on occasion to haul lumber and sheet product, and a daily driver, and don't want to spend $30,000 (don't really want to spend 25,000 TBH). The Mav is it. I have only 2 hesitations: I wish it had a front bench seat (a guy can dream, I know) and I wonder if a cap can be put on, which is probably unlikely unfortunately. It's been done for unibody pickups before, but there's not a lot of options.
 

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While the Maverick was rumored to start @ $20k (years ago), I have a hard time believing that will actually be its starting price. Just look at the capabilities of a base 2021 EcoSport; and then look at it's MSRP before they add $1300 for shipping. I wouldn't be surprised it the maverick starts closer to $25k including destination.
You might be right, but I think that would be a huge mistake on Ford's part. At 25k, might as well just get a Ranger. Maybe that's their plan. Who knows. Heck, base crew cab Tacoma's are at 28. I'd buy a Mav at 20K over a Taco at 28K, but there's no way in heck I'd choose a Mav at 25K over a Taco at 28K. If they want the Mav to sell, 20 is the base that will have a line forming at dealers.
 

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You might be right, but I think that would be a huge mistake on Ford's part. At 25k, might as well just get a Ranger. Maybe that's their plan. Who knows. Heck, base crew cab Tacoma's are at 28. I'd buy a Mav at 20K over a Taco at 28K, but there's no way in heck I'd choose a Mav at 25K over a Taco at 28K. If they want the Mav to sell, 20 is the base that will have a line forming at dealers.
Im not disagreeing with the price point to force demand, i just dont think Ford will go that low. Then again they killed off all their cars so they really need something not designed for India/Brazil in their mix of american car offerings.
 

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Good find. He makes fine points for the most part. The Santa Cruz may do well in a niche segment, but I agree, the market isn't construction workers, weekend warriors, or handymen. It's just a really different vehicle than the Mav, IMO. I was just thinking, if both of these were offered in fleet sales, who would choose the Hyundai? Santa Cruze will likely sell, but I don't think anybody that needs a truck will buy one.
I need a truck on occasion to haul lumber and sheet product, and a daily driver, and don't want to spend $30,000 (don't really want to spend 25,000 TBH). The Mav is it. I have only 2 hesitations: I wish it had a front bench seat (a guy can dream, I know) and I wonder if a cap can be put on, which is probably unlikely unfortunately. It's been done for unibody pickups before, but there's not a lot of options.
I think the Santa Cruz would work well as a fleet vehicle for a rental car company while the Maverick works better as a commercial fleet vehicle.
 
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