Ford has announced that FordPass Rewards Points can now be used towards buying accessories on

  • Ford is making it easier for customers to personalize their vehicles by adding a FordPass Rewards Points redemption feature on
  • Customers can earn and redeem Points, pay with their FordPass Rewards Visa or other credit card, or use a combination of Points and credit as part of Ford’s commitment to add value to the ownership experience
  • FordPass Rewards members who visit to order may be eligible for special discounts and incentives
DEARBORN, Mich., Mar. 1, 2023 – FordPass Rewards members now can redeem their Points toward accessories purchases online, making it even easier for Ford owners to personalize their vehicles. Customers can visit to shop for a wide variety of accessories from roof tents and superchargers to trailer hitches, floor mats and pet harnesses.

Members can visit the site to shop for interior, exterior, electronic, wheel accessories and more. Members can use their Points, pay with a credit card, or use a combination of both on the site.

“We want to show our loyalty to FordPass Rewards members by giving them an easy way to earn and redeem their Points for accessories,” said Marc Mills, Ford Customer Experience Director. “This initiative is part of how we’re enhancing value at every customer experience touchpoint, from point of sale throughout their entire ownership journey with Ford.”

For convenience, accessories can be shipped to a customer’s home or to the dealer for installation. Also, returns are easy, returned purchases are credited back to the customer to based on the original form of payment.

Mills says that making it simple for FordPass Rewards members to personalize their vehicles by earning and redeeming Points for accessories is one of many ways Ford is elevating the customer experience and enhancing the value of membership.

To become a FordPass Rewards member, Ford owners simply need to download the FordPass App to their phone and accept terms and conditions. Members earn Points for things they already do with Ford, like routine maintenance and service visits at dealerships or purchasing a new Ford vehicle.

Over 11 million FordPass Rewards members in North America can now redeem their Points for accessories online.

To learn more about FordPass Rewards please visit

¹See your FordPass Rewards Visa terms and conditions in your Summary of Credit Terms. Points are not redeemable for cash and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. Please see your FordPass Rewards Program Terms and Conditions at for information regarding expiration, redemption, forfeiture and other limitations on FordPass Rewards Points. Must be enrolled in FordPass Rewards to receive FordPass Rewards Points.