My sentiments are perfectly captured thusly:
I know many posters are going to disagree with me and argue otherwise, but I am of the opinion - although it's admittedly unbased - that Ford ginned up interest by allowing leaked pictures from the factory. Deliberate or not, seeing pictures of the unitbody/rear framerails, suspension, etc., certainly piqued my interest. But now it's fallen flat; now we get the occasional picture of the vehicle on the road; we went from pictures that touched upon the design of the vehicle - which excite truck buyers - to everyday body shots, which at this point, who cares.
We heard that production should start in July, but instead of maintaining that level of interest, they're grown silent.
Do I have interest still? Yes, but Ford's silence has me wondering as to when they're coming out with the truck - meaning anytime soon - which may have me shopping alternatives. Ford's silence also has me speculating, and while the Bronco Sport is nice enough, it's not attractive enough to put me in one; there's too much overlap between the Bronco and the Sport - upon which the Maverick is based. The Maverick's trump card is her low starting price, and simplicity of options/feature content.