[Primrose]

I was talking to a friend of mine who's interested in getting a Maverick and he was telling me his interest is starting to fade because of how coy Ford has been with rolling the truck out.

I'm still cautiously optimistic about Ford's approach but I totally get where he's coming from. Is anyone else's view of Maverick because of Ford has done (or not done)?

 

[Schobz]

I was talking to a friend of mine who's interested in getting a Maverick and he was telling me his interest is starting to fade because of how coy Ford has been with rolling the truck out.

I'm still cautiously optimistic about Ford's approach but I totally get where he's coming from. Is anyone else's view of Maverick because of Ford has done (or not done)?

Really my headspace is in two places:
A) Maverick is released with a Hybrid and still has reasonable capabilities (500 payload, 3500lbs towing). It will replace my daily commuter and leave a spot in the garage for a Camaro or Mustang convertible for fun weekend cruising.

B) Keep current commuter (2018 2.0T Sonata Sport "N-line lite"), Gladiator convertible weekend fun with occasional use of the pickup bed.

I currently like option B. But i did just buy 100 shares of ford stock so that i can get access to employee pricing in 6 months; just in case.

 

[wheelgymnast]

Good question. I just don’t get Fords methodology on this one. It’s not like people don’t know it’s coming. They are missing the chance to frame the conversation, leaving it up to competition to do it for them. Hyundai will steal the show and it will be Ford’s fault.
I like what I see in the mav so far. It will come down to price, mpg, and maybe if a cap can fit on it.

 

[TerryE]

Since I get the A plan, I really am hoping to order before end of year. I at first was going to look at the Santa Cruz as a backup plan because I have a Caddie SRX that is starting to make expensive noises, but the more I look at the Hyundai, the more I DON'T like it. So, my fallback plan would be a Ranger. The Ranger stock is like gold right now at the dealerships. I just hope Ford announces soon for me to make my final decision.

 

[NDL]

I was talking to a friend of mine who's interested in getting a Maverick and he was telling me his interest is starting to fade because of how coy Ford has been with rolling the truck out.

I'm still cautiously optimistic about Ford's approach but I totally get where he's coming from. Is anyone else's view of Maverick because of Ford has done (or not done)?

My sentiments are perfectly captured thusly:

Good question. I just don’t get Fords methodology on this one. It’s not like people don’t know it’s coming. They are missing the chance to frame the conversation, leaving it up to competition to do it for them. Hyundai will steal the show and it will be Ford’s fault. I like what I see in the mav so far. It will come down to price, mpg, and maybe if a cap can fit on it.

I know many posters are going to disagree with me and argue otherwise, but I am of the opinion - although it's admittedly unbased - that Ford ginned up interest by allowing leaked pictures from the factory. Deliberate or not, seeing pictures of the unitbody/rear framerails, suspension, etc., certainly piqued my interest. But now it's fallen flat; now we get the occasional picture of the vehicle on the road; we went from pictures that touched upon the design of the vehicle - which excite truck buyers - to everyday body shots, which at this point, who cares.

We heard that production should start in July, but instead of maintaining that level of interest, they're grown silent.

Do I have interest still? Yes, but Ford's silence has me wondering as to when they're coming out with the truck - meaning anytime soon - which may have me shopping alternatives. Ford's silence also has me speculating, and while the Bronco Sport is nice enough, it's not attractive enough to put me in one; there's too much overlap between the Bronco and the Sport - upon which the Maverick is based. The Maverick's trump card is her low starting price, and simplicity of options/feature content.

 

[beekeo]

Yeah I agree with most of the opinions above.
The initial teases feel like viral marketing but maybe the shortage of computer chips is pushing the production schedule out past what they had planned?
I have been very excited and interested in a Maverick but I don’t know how long I’m going to want to stretch out this 2008 Focus.
I would like to know more specifically when the it is going to be available, otherwise I will likely end up with a Ranger or similar mid-sized truck.

 

[Schobz]

The Maverick's trump card is her low starting price, and simplicity of options/feature content.

I agree, but with the chip shortage and increase in global raw materials prices/inflation of the USD$; I think it's time we all get past the rumored starting price of $20k. I mean try to find an EcoSport for less than $20k on a dealer lot... that's about as basic as it gets and they are all in the low to mid-20s. I'm sure it will still be one the the least expensive "trucks" available but I'm bracing for everything to increase, or at least for the destination fees to keep increasing.

I'll still be interested in a Maverick Hybrid or 2LEcoboost with AWD as long as it stays below $30k. I hope that is still realistic. Sure, there is the option to get a used F-150 or Ranger for the "right" price; but I'm also figuring fuel consumption into my budget; so if the Mav can deliver 150% fuel efficiency of an alternative and deliver better driving dynamics, I'm more interested in the Mav.

 

[wheelgymnast]

I agree, but with the chip shortage and increase in global raw materials prices/inflation of the USD$; I think it's time we all get past the rumored starting price of $20k.

You are probably right. I’m hopeful it’s below 20k, but it’s probably not realistic. If it goes for mid 20’s though, I’m out. I’ll just hold onto my current ride until the used market drops a little, then get an low mile. f150 or Silverado for cheaper. They are too big, but at least I’ll have a bench seat and can put on a topper. At mid 20’s for a mav customers will rightly ask, why?

 

[fordfan]

Yeah I agree with most of the opinions above.
The initial teases feel like viral marketing but maybe the shortage of computer chips is pushing the production schedule out past what they had planned?
I have been very excited and interested in a Maverick but I don’t know how long I’m going to want to stretch out this 2008 Focus.
I would like to know more specifically when the it is going to be available, otherwise I will likely end up with a Ranger or similar mid-sized truck.

Welcome.

Any other vehicles you would get if the Maverick is delayed for too long?
Would you buy new if possible or pre-owned?

 

[beekeo]

our other vehicle is a 2018 Escape and the car before that was a 2005 Focus hatchback, car before that was a hand-me-down Taurus (and my car in high school was a 79 Fairmount) so whatever we replace the 2008 Focus with will likely be a Ford

Since 2005 we have been buying new and running the cars for 12+ years and 150-175k miles, so I would most likely buy new again. We bought a house last year and the frequent runs for things like mulch and firewood have me wanting a small truck.

we live in New England so awd is beneficial (but not a requirement) in the winter.

so the Maverick is a perfect fit. Ranger is a close second. Bronco Sport looks great but overlaps the Escape for utility. I would probably start cross-shopping Tacoma’s and Colorado’s.

 

[Primrose]

My sentiments are perfectly captured thusly:




I know many posters are going to disagree with me and argue otherwise, but I am of the opinion - although it's admittedly unbased - that Ford ginned up interest by allowing leaked pictures from the factory. Deliberate or not, seeing pictures of the unitbody/rear framerails, suspension, etc., certainly piqued my interest. But now it's fallen flat; now we get the occasional picture of the vehicle on the road; we went from pictures that touched upon the design of the vehicle - which excite truck buyers - to everyday body shots, which at this point, who cares.

We heard that production should start in July, but instead of maintaining that level of interest, they're grown silent.

Do I have interest still? Yes, but Ford's silence has me wondering as to when they're coming out with the truck - meaning anytime soon - which may have me shopping alternatives. Ford's silence also has me speculating, and while the Bronco Sport is nice enough, it's not attractive enough to put me in one; there's too much overlap between the Bronco and the Sport - upon which the Maverick is based. The Maverick's trump card is her low starting price, and simplicity of options/feature content.

That's the thing, if Ford goes out and releases a video or a photo or a reveal date of some kind, a lot of my anxieties about the Maverick would go away. I get that they've wanted to promote other things recently but it's getting ridiculous. At this rate the trucks will be at dealers one day and no one will realize it.

 

[NDL]

I agree, but with the chip shortage and increase in global raw materials prices/inflation of the USD$; I think it's time we all get past the rumored starting price of $20k. I mean try to find an EcoSport for less than $20k on a dealer lot... that's about as basic as it gets and they are all in the low to mid-20s. I'm sure it will still be one the the least expensive "trucks" available but I'm bracing for everything to increase, or at least for the destination fees to keep increasing.

I'll still be interested in a Maverick Hybrid or 2LEcoboost with AWD as long as it stays below $30k. I hope that is still realistic. Sure, there is the option to get a used F-150 or Ranger for the "right" price; but I'm also figuring fuel consumption into my budget; so if the Mav can deliver 150% fuel efficiency of an alternative and deliver better driving dynamics, I'm more interested in the Mav.

Great reply, but Ford's biggest issue is overlap; there's way too much overlap between vehicles.

Maybe they'll increase the next gen Ranger's price by 1-2k, which would give them some wiggle room with the Maverick. Of course I would love to see it priced at 20k - a number that I anticipated - with an additional overly inflated destination charge of 1.6k, which brings the true starting price at 21.6k.

But Ford...I dunno; there's too much overlap: if given the choice between the Bronco or the Bronco Sport, the choice is extremely simply. If the Maverick nudges into the Ranger's territory, the choice is extremely simple. Why go for a unitbody trucklet, when I can get a full framed truck for the same price?

 

[NDL]

That's the thing, if Ford goes out and releases a video or a photo or a reveal date of some kind, a lot of my anxieties about the Maverick would go away. I get that they've wanted to promote other things recently but it's getting ridiculous. At this rate the trucks will be at dealers one day and no one will realize it.

That'd be the sensible thing to do; rumors make for near zero cost promotion, and to some extent, you want people discussing upcoming product. The thing is, at some point the rumor mill can get out of hand, into a field of misdirection. Ford's been quiet for too long. They started off strong with the leaks, but now they've grown too silent.

 

[Schobz]

Great reply, but Ford's biggest issue is overlap; there's way too much overlap between vehicles.

If the Maverick nudges into the Ranger's territory, the choice is extremely simple. Why go for a unitbody trucklet, when I can get a full framed truck for the same price?

In the current market with everything in such short supply I dont see much overlap, and the Maverick better say far south of current Ranger prices.

The local ford dealer is trying to get $34k for a used 4x4 Ranger XL SuperCrew, comes with a 100k mile warranty but really??

 

[Primrose]

We FINALLY have an update from Ford! The Maverick is getting revealed on June 8th!

Ford Announces Maverick Reveal on June 8!

FINALLY we have some confirmation from Ford that the Maverick exists and that there will be a reveal on June 8th! https://media.ford.com/content/fordmedia/fna/us/en/news/2021/06/03/all-new-2022-ford-maverick.html DEARBORN, Mich., June 3, 2021 – Months of rumors, spy shots and speculation...

www.maverickchat.com

 

[Mav-trunklet]

Good question. I just don’t get Fords methodology on this one. It’s not like people don’t know it’s coming. They are missing the chance to frame the conversation, leaving it up to competition to do it for them. Hyundai will steal the show and it will be Ford’s fault.
I like what I see in the mav so far. It will come down to price, mpg, and maybe if a cap can fit on it.

well the hyundai is not even under consideration as I want a hybrid. Been driving Kia Niro for going on 5 yrs and I love the car averaging 47-52 mpg depending on seasonal weather and how one drives. Now I cant get a bit interested in cars with strictly ICE . Already I figure I will have Mav for approx. 4-5 years tops then evolve into all-electric!

 

[Edith]

In the current market with everything in such short supply I dont see much overlap, and the Maverick better say far south of current Ranger prices.

The local ford dealer is trying to get $34k for a used 4x4 Ranger XL SuperCrew, comes with a 100k mile warranty but really??


View attachment 303

That is a terrible price for that Ranger...never.

 

[CVA62]

My opinion is Ford is taking the same approach it did with the classic Ranger. Low cost and allow the truck to basically sell itself. In its best year, the Ranger sold 400K a year. Time will tell I guess. It is also my opinion it will easily outsell the Santa Cruz as I am of the belief a traditional looking and feeling truck is what the majority of Americans want.

 

[fordfan]

That is a terrible price for that Ranger...never.

While it is, pickup sales are so strong that Ford can sell enough of them without worry.
Plus it helps that the Maverick is here.

 

[CVA62]

A local used car dealer has two 2014 Tacomas on his lot. One has the 4 cyl engine and 122,000 on the clock for 21 Grand. The other is 6 with about the same mileage and is asking 23 Grand. The Kelly Blue Book lists my 2005 Ranger FX/4 with 169,000 on the clock at $7,700 in very good condition, which it is. Yes, pickup sales are strong and so are the asking prices. LOL.