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Deliveries this Fall!


MAVERICK HOT SHEET & FAQs Customer Reservations
• Customers can place a reservation starting June 8th
• Reservations will not require a deposit and be done at the nameplate level only
• Reservations will be sent as Hot Leads to the dealer CRM
• Customers can choose between three different paths for submitting their reservation:
1. Simple nameplate level reservation on the vehicle home page
2. Early build & price configuration reservation (Tier 1 only)
3. Dealer website reservation
• Vehicle deliveries are scheduled to begin starting this Fall
• What is a reservation? – A reservation allows the customer to be the first to reserve a place in
line for the all-new Ford Maverick. It is not an actual order and does not guarantee delivery.
• What steps are required to complete a reservation? – The customer can either complete a
simple reservation from the vehicle home page on, or can create an early
build & price configuration before submitting their reservation. They will need to select their
preferred Dealer, and will not be required to leave a deposit. A confirmation email will be sent
to the email address that is provided.
• How will the customer select their preferred Ford Dealer? – As part of the reservation submission
process, customers can search by location or dealer name to find their preferred Ford dealer.
• Can the customer make changes to or cancel their reservation? – Because the reservation is
handled as a hot lead to the dealer CRM, the customer cannot make changes to a submitted
reservation. The same is true for cancellations. Customers can discuss with their preferred
dealer how they’d like to proceed with their reservation.
• Will you share my reservation information with my dealer? – Your reservation information will be
shared with the dealer you select at the time of reservation. Please see our privacy policy at for additional information.*
• When can customers order their vehicle? – Ordering is available now and customers can work
with their preferred dealer on confirming their vehicle selection and pricing.
• Am I ordering this vehicle directly from Ford? – No, ordering will be completed through your
selected dealer. If you submitted a simple nameplate level reservation, your selected Ford
Dealer will contact you to discuss the reservation to order process. If you placed an early
Maverick build & price configuration with your reservation, your selected Ford Dealer will
contact you to review and confirm your order.
• Can I call or visit my dealer to place my order? – Yes, your Ford Dealer can assist with
submitting and processing your Maverick order.
• Am I buying this vehicle directly from Ford? – No. The purchase agreement will be between
you and the dealer, not you and Ford.
• DISCLAIMER: *By completing the Reservation Process, you are not ordering or purchasing a vehicle. Participation in the Program does not guarantee you vehicle delivery. Your Reservation does not guarantee a set price for the Vehicle.
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