[casanewt]

Maverick media embargo lifting on July 26th?

So it was mentioned by the Administrator here that they attended a Maverick event, but they could not comment until the embargo lifted on July 26th. I thought I would start a new thread since I am under the assumption that we may see a ton of new content/reviews drop from various media outlets on that date. Is anyone seeing/hearing other indications that back up that assumption?

 

[Trucklic]

So let’s start guessing what this News could be . And see who has the best imagination .
I’ll start with this . The Maverick will be the first vehicle to communicate with traffic lights . And with this new tech ,It won’t let you run a yellow or red light .

 

[CASD]

They made a mistake on pricing...Sorry add $4000 onto the price..............No wait that a Hyundai Santa Cruz, but it has more std equipment...Yea but its $4000 more...It should have more std. equipment lol

 

[The Weatherman]

Ford is reporting their second qtr results to the financial market on the 26th. There is a required blackout period some days prior to that. I’m sure that is the reason those with info were required to go dark.

Still hoping they have nice things to add to what we already know.

 

[Trucklic]

How about this , The Maverick will be announced as the official Compact truck of Texas !

 

[Trucklic]

So I’m thinking , That Ford will announce that the Ranger will no longer be sold in United States . And the Maverick will replace the Ranger as of 2022 .

 

[Rob XLT-CG]

Ford is reporting their second qtr results to the financial market on the 26th. There is a required blackout period some days prior to that. I’m sure that is the reason those with info were required to go dark.

Still hoping they have nice things to add to what we already know.

Ford releases their financials after the closing bell of the NYSE on Wednesday, July 28th. Perhaps Ford wanted good news to be flurishing before the poor results on Wednesday but I see little connection otherwise.

 

[Rob XLT-CG]

My guess is Tomorrow we can expect test drives reviews. I don’t have any wild expectations.

 

[Rob XLT-CG]

What time zone on the 26th or is it a specific time of the day tomorrow? On the east coast it will be midnight 3 hours before the west coast.

 

[Darnon]

A few new videos already popping up.

 

[CASD]

Just watched them.... Refreshing to watch more as we sit and wait here

 

[Eli]

So I’m thinking , That Ford will announce that the Ranger will no longer be sold in United States . And the Maverick will replace the Ranger as of 2022 .

The Ranger and the Maverick are two completely different markets. The Ranger is for people who want a real truck that has power and high towing capacity. While the Maverick is clearly marketed at people who did not ever think of owning a truck. I know there are people on this forum (including myself) who are in the middle of those two categories, but as a general outlook on the market, I don't think many people who own Rangers now would be happy with Ford no longer selling them and instead selling them an even smaller vehicle with less power and capability.

 

[CASD]

The Ranger and the Maverick are two completely different markets. The Ranger is for people who want a real truck that has power and high towing capacity. While the Maverick is clearly marketed at people who did not ever think of owning a truck. I know there are people on this forum (including myself) who are in the middle of those two categories, but as a general outlook on the market, I don't think many people who own Rangers now would be happy with Ford no longer selling them and instead of selling them an even smaller vehicle with less power and capability.

I've owns lots of trucks, but I've decided that a full size truck is a waste for me, 99% of the time the bed is empty and I'm getting crappy mpg with it, I want something that can park in compact spots, zip around in town, easy to get in and out without a step or auto step my current truck has, I want a small truck that can do SUV things and now the Maverick enters.

 

[casanewt]

Interesting that the content dropped so far is specifically Canadian coverage. Perhaps they were under a different embargo than the US.

 

[JohnTaurus]

The Ranger and the Maverick are two completely different markets. The Ranger is for people who want a real truck that has power and high towing capacity. While the Maverick is clearly marketed at people who did not ever think of owning a truck. I know there are people on this forum (including myself) who are in the middle of those two categories, but as a general outlook on the market, I don't think many people who own Rangers now would be happy with Ford no longer selling them and instead selling them an even smaller vehicle with less power and capability.

I agree completely. Add to that, the Ranger is profitable and is selling very well. A new one is around the corner, and it will no-doubt be better tailored to our market.

Why even speculate that the Ranger is on it's way out? Ridiculous.

 

[Trucklic]

So far from everything I have seen the maverick is on par with the Eco Sport not the Escape .
and from all the undercarriage pictures that I’ve seen the maverick looks very cheesy . I’m just going to wait until I can see in person .

 

[Trucklic]

I agree completely. Add to that, the Ranger is profitable and is selling very well. A new one is around the corner, and it will no-doubt be better tailored to our market.

Why even speculate that the Ranger is on it's way out? Ridiculous.

Because I see very very small numbers of them on the roads . And because it’s a very pricey 4 cylinder truck . Which puts Ford right where they were in 2011 . The buyers will and probably are electing to spend an extra three grand to get an F150 with a 6 cylinder engine.

 

[Citizini]

They release earnings on 7/28 at 4:05pm EST. Not sure where the 7/26 date came from if it’s related to earnings…

https://media.ford.com/content/fordmedia/fna/us/en/news/2021/07/06/Q2-2021-earnings-conference-call.html

 

[Darnon]

I think it's as simple as they had Canadian review event a few days ago and wanted to give the parties involved the same amount of time to prepare their content for release.

 

[Shark]

Because I see very very small numbers of them on the roads . And because it’s a very pricey 4 cylinder truck . Which puts Ford right where they were in 2011 . The buyers will and probably are electing to spend an extra three grand to get an F150 with a 6 cylinder engine.

For me I'm considering the Ranger for the same reason as the Mav, i dont need a full size. Most of my driving is around town, so better mileage and parking lot maneuverability are why.

Also I think the full size are going to 4 cylinders base now too! Maybe at least the Chevy already is. These CAFE standards are extremely strict. 8 cylinders is dead/dying.

I dont think 4 cyl itself is problem since the ranger has similar or more power to the competition. Now if you believe turbocharging leads to a less reliable engine I dont know, but either way turbos are the future, if gas has any.

Considering the Colorado and the Ranger, and I do like that the Ranger has only one capable engine option. In the Colorado you have to pay extra for the capable 6, rather than the base 4. It's standard on every ranger, even the entry level. If you buy a 21k-23k base extended cab Ranger work truck (not that you can anymore, but you could pre covid) you get the same engine as the top of the line FX4 model. Something kind of nice about that.