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Discussion Starter · #1 ·
So Hyundai finally dropped the pricing for the Santa Cruz and YIKES. A loaded Hyundai Santa Cruz will be $7,000+ over a loaded Maverick. At that price you can get a Ford Ranger Supercrew 4x4 Lariat Lux.
785
 

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price is competitive and we knew there's no way Hyundai can beat ford specially with all the research and development that went into it. Gmc is making less than 20 dollars for every ev they sell in china because it's all about market share for them as I see the Santa Cruz as a good seller in Latin America if they ever sell it overseas.
 

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Discussion Starter · #3 ·
View attachment 786 price is competitive and we knew there's no way Hyundai can beat ford specially with all the research and development that went into it. Gmc is making less than 20 dollars for every ev they sell in china because it's all about market share for them as I see the Santa Cruz as a good seller in Latin America if they ever sell it overseas.
my prices are after destination. Aka Sticker MSRP.
but Ford will definitely outsell Hyundai in Latin America. They have owned that market for compact unibody trucks for decades.
 

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Here's the press release from Hyundai as well for the Santa Cruz pricing. After reading through it the Maverick continues to look more enticing to get.


FOUNTAIN VALLEY, Calif., July 12, 2021 – Hyundai today revealed pricing and packaging details for its highly anticipated Santa Cruz Sport Adventure Vehicle, starting at $23,990. The 2022 Santa Cruz breaks new ground within the SUV, Truck and Crossover segments by offering a true Sport Adventure Vehicle unlike anything else on the U.S. market. Santa Cruz boasts a bold yet sophisticated design, and powerful and efficient powertrain options. The flexible open bed and cutting-edge connectivity are packaged in a highly maneuverable all-wheel drive platform that is equally at home in urban and adventure-focused environments. The Santa Cruz Sport Adventure Vehicle is produced in Montgomery, Alabama and goes on sale in late July.

2022 Santa Cruz Pricing

ModelEngineTransmissionDrivetrainMSRP
SE2.5L 4-cyl.8-speed automatic
with SHIFTRONIC®
FWD$23,990
SEL2.5L 4-cyl.8-speed automatic
with SHIFTRONIC®
FWD$27,190
SEL Activity2.5L 4-cyl.8-speed automatic
with SHIFTRONIC®
FWD$30,460
SE2.5L 4-cyl.8-speed automatic
with SHIFTRONIC®
AWD$25,490
SEL2.5L 4-cyl.8-speed automatic
with SHIFTRONIC®
AWD$28,690
SEL Activity2.5L 4-cyl.8-speed automatic
with SHIFTRONIC®
AWD$31,960
SEL Premium2.5L Turbo 4-cyl.8-speed DCT
with SHIFTRONIC®
AWD$35,680
Limited2.5L Turbo 4-cyl.8-speed DCT
with SHIFTRONIC®
AWD$39,720
Freight Charges for the 2022MY Santa Cruz are $1,185.


Generous Standard Equipment Levels Establish a New Market Segment

Santa Cruz includes unexpected levels of standard equipment. The segment-defining Sport Adventure Vehicle includes category-bending feature advantages such as:

  • 18-inch alloy wheels
  • LED taillamps and cargo area lighting
  • Integrated rear bumper side steps
  • Rear privacy glass
  • Body-colored side mirrors
  • Wireless Apple CarPlay® and Android Auto®
  • Molded composite bed (vs. steel bed)
  • Lockable underfloor bed storage
  • Power-locking tailgate
  • Remote open tailgate via fob
  • Rear 60:40 flip-up lower cushions (vs. one-piece)
  • Rear occupant alert
  • Driver attention warning
  • Lane keeping/lane following assist
  • Intelligent speed limit warning
  • Leading vehicle departure alert

Why Santa Cruz?

Santa Cruz was developed to be the ultimate Sport Adventure Vehicle, a moniker confirmed in Hyundai’s early consumer research. Many active consumers tend to carry gear and equipment that are better suited for an open bed, yet still value the secure utility of a compact SUV. Santa Cruz has a unique, bold design and creates an entirely new segment that meets buyer needs like no vehicle before it.

Hyundai Complimentary Maintenance and America’s Best Warranty®
Hyundai Complimentary Maintenance is the latest addition to the Hyundai Assurance program, which promises to create a better experience for shoppers and owners of Hyundai vehicles. Hyundai Assurance is made up of Owner Assurance, now including complimentary maintenance, and Shopper Assurance, which together offer customers a variety of ways to simplify the buying process and improve the owning and service experience. Details on these promises include:

  • America’s Best Warranty: 10-year/100,000-mile powertrain limited warranty, 5-year/60,000-mile new vehicle limited warranty, 7-year anti-perforation warranty
  • Complimentary Maintenance: 3 years/36,000 miles of normal oil changes and tire rotations
 

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I bid them good luck. They will sell some of these SC, but the unit number sold won’t come close to Ford‘s Mav. The SC won’t crash and burn by any means And they make quality vehicles. Ford doing what they do best building trucks will capture the market for this segment.
 

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Discussion Starter · #9 ·
Base MSRP (after Destination) for both
Ford $21,490
Hyundai $25,175
LOADED with every option in the book excluding accessories
Ford $38,315
Hyundai $41,355+* (option list isn’t out yet)
 

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Base MSRP (after Destination) for both
Ford $21,490
Hyundai $25,175
LOADED with every option in the book excluding accessories
Ford $38,315
Hyundai $41,355+* (option list isn’t out yet)
This ^^^. Its important to compare apples to apples. I have a reservation on a SC, and a Mav on order, because I can't decide until I drive them both, or at least drive the SC and rule it out or buy it, and then move on to the Mav. The price difference at the top end is not very much, and you get more with the Hyundai feature wise, at this price point, but for about 3k. It is far less than a 7k difference like the OP stated, though.

Bed size and payload, almost identical. <2" and <100lb diff.
Towing goes to the SC at every level, on paper, but the Mav offers a 7pin trailer connector option driving off the lot.

Better tech and comfort for the Hyundai interior, but Mav is more industrial (a look that is growing on me).

I would say its a draw. If you want FWD and don't tow, get the Mav Hybrid. Otherwise, I think its <2-3k apart at each level. The SC with AWD is pretty close in price to the Mav 2.0T AWD with more equipment.

I think styling will be the major differentiating factor.
 

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If you look at the hyandai specs they don't even a hybrid available! At least it looks that way to me.
They don't. Thats why I said if you are getting FWD and don't tow, get the Maverick. If you need to tow, or want AWD, the base Santa Cruz AWD comes in close to the price of the Maverick FWD Hybrid XLT (the SE has features more on parity with the XLT), and can to 3500 lb, which is much better than the hybrid and almost as good as the 2.0T.

Thats why I said its almost a draw if the FWD Hybrid doesn't fit your needs. If it does, its just the best option, period.

I should have been clear, I have a 2.0T Mav and a 2.5T SC on order/reserve. I don't know if I can live with the Hybrid for my use cases.
 
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