A couple of months ago we shared some data from our our Ford Maverick Reservation Tracking List.

Since then the number of participants in the tracker quintupled in size! So we thought we share an update of what the numbers show now!

Of the 645 members who responded to the "Vehicle that will be replaced?" question:
  • 62.55% are switching to a Maverick from a non truck (car, SUV, van or motorcycle).
  • 36.6% are replacing a car.
  • 23.9% are replacing a SUV.
  • 21% replacing a pickup truck.
  • 1.9% are replacing a minivan or cargo van.
  • 0.15% are replacing a motorcycle.
  • 16.4% are not replacing a vehicle.
Some more interesting things to point out:
  • 29.4% of respondents say they have NEVER owned a truck before.
  • 26% of respondents are replacing a Ford (car, truck, SUV or van).
  • 51.5% of respondents replacing a pickup truck are replacing a Ford.
While a lot of the numbers have remained consistent over the past couple of months, the biggest change is that we're seeing an increase of members swapping their old Fords for the Maverick, especially when it comes to pickup trucks.

To compare, here is the percentage breakdown back when the list was at 119 members:
  • 62% are switching to a Maverick from a non-truck (car or SUV).
  • 37% are replacing a car.
  • 25% are replacing a SUV.
  • 17% are replacing a pickup truck.
  • 21% are not replacing a vehicle.
  • 33% of respondents say they have NEVER owned a truck before.
  • 18% of respondents are trading in a Ford (car, truck or SUV)
  • 25% of respondents replacing a pickup truck are replacing a Ford.


As more people join the forum be sure to add your reservations to the list so we continue to grow our database!

Just click here.