I get to drive and look at all the latest Ford models over the years, and the touchscreen display they installed in these is noticeably different (dimmer) than the rest. (can't improve with brightness sitting, I've already tried). I think I will get used to it eventually, but it is noticeable when compared to what I'm used to. I mentioned this to a salesman, and he agreed. I dont care about sync at all, you can save the money there, but would like the better displays they normally use. How much did they save on that? The radio is also extremely weak sadly. Come on Ford! Let's not make it too cheap, everyone wants a good sounding radio these days. I know there is B&O, but most will not have that.