[Vtx531]

I was looking at the $19,xxx model. The only option I would add is the tow hitch...

but is it not possible to get cruise control?

Maybe you could buy the switch and reprogram using Forscan? Anyone know?

So it has remote start via cellphone but no cruise control??

 

[wheelgymnast]

I noticed that too. Unfortunate. I like it enought that I'm considering the jump up to XLT that has cruise standard, but dang if that blows. This should have been a standard item.

 

[JASmith]

Honestly, even the XLT is very barebones when you start looking at features that are considered basic in 2022, like no push button start.

 

[Truck2]

I don’t know how many other brands base vehicles come without cruise control though indeed it is a pretty cheap thing for Ford to do to buyers indeed.

The base model will keep you from rear ending the car in front of you, which is good, since if you keep your foot on the gas such could happen by accident. Maybe instead of ‘Ford tough’ we should think of the base model as ‘Ford Lead Foot’.

 

[Lappo424]

I can live without cruise control for 20k on a truck like this

 

[JASmith]

I don’t know how many other brands base vehicles come without cruise control though indeed it is a pretty cheap thing for Ford to do to buyers indeed.

I'd wager that the base vehicle is simply a marketing ploy to be able to advertise a starting price under $20K, which is also one of the reasons that they have the highest non-negotiable delivery fee of $1500 which is silly as it doesn't even cost that much to have vehicles shipped all the way from Korea or Japan. They just really wanted to bake that low price into people's memory on advertisements, even if few can or would get that.

There's also a misconception that we are Ford's customers, but we're not, Ford's dealership network are their customers, and the dealerships "buy" the cars from Ford. While customers may like the cheapest vehicle possible, dealers are profit driven, and so will want to sell the vehicles that are the most profitable to sell and a base one may not be. So Ford may end up only manufacturing a handful of barebones Mavericks if dealer demand for such low profit margin trims are low, kind of like the VW Alltrack where they advertised a really cheap base model with a manual transmission, but only 1% of all vehicles made at the factory were that trim making it almost impossible to find.

So most dealership inventories are probably going to be XLT and Lariats, which really are more like low and mid trims rather than mid and high, as if you compare the Hyundai Santa Cruz top trim "Limited" to a Lariat, you can see how much more feature rich it is.

 

[MaverickMax]

I was looking at the $19,xxx model. The only option I would add is the tow hitch...

but is it not possible to get cruise control?

Maybe you could buy the switch and reprogram using Forscan? Anyone know?

So it has remote start via cellphone but no cruise control??

There are after market cruise controls you can buy and have installed. I just saw one the other day. I wish I could remember the brand. Just google cruise control for cars. Hope this helps you...

 

[UberGadgetFreak]

Having worked in way too many places, this is generally how it works:
Offer a "entry level" option. It has the lowest margin. 20K - usually 'bargain basement' with limited features.
Offer a "complete" option (fully loaded, this thing is $35K+ - First Edition w Gas, AWD, FX4, Tow Package) but has the highest margin.

Now, you offer the 'decoy' trim - somewhere in the middle, but priced high enough the "complete" option isn't a huge jump, but it has common features people want, but still lacks a lot compared to the full model. It will come in around 30K or so.

This is common in most retail establishments. It makes that $5k look like a 'doable' option for what amounts to another $35/mo in the payment (which is the phrasing they will use - "you can handle the extra $35 a month, right?". It's the old 'this is too basic', 'that has what I need', and the 'its only a little more, so why not go all out?' thing. It's a subtle 'dark pattern' thing. As a side note, this is also why many fast food places ask "medium or large", then say "you could go large for 40 cents more" to push you to the higher margin item, and never mention the 'small' anymore.

 

[Schobz]

Ford is getting so much free advertising from the under $20k starting price.

It should be clear that $1500 destination fee is intended to makeup for the low "starting" price. Ford is probably using this strategy to hide profit. For comparison, Chevy charges $1,195 to ship the Colorado and $1695 for the Suburban..

Destination Freight Charges | Chevrolet

Cars.com did a good piece of the rise of destination prices across the industry, Ford isn't the only one gaming the advertised price game.

Destination Fees on Cars Are Way Up; Here’s Why | News | Cars.com

 

[farmecologist]

I find it odd that you can add "Ford Co-Pilot 360" to the XL for $540...but that apparently doesn't include cruise control?!

That's a really odd choice for Ford to make....and it seems to enforce the notion that Ford did this to 'encourage' upgrades to the XLT.

 

[Shark]

I've honestly never used cruise control (my truck has it). Even on the interstate, I'm constantly having to adjust speed anyway.

Maybe I dont know what I'm missing...

 

[Shark]

Ford is getting so much free advertising from the under $20k starting price.

It should be clear that $1500 destination fee is intended to makeup for the low "starting" price. Ford is probably using this strategy to hide profit. For comparison, Chevy charges $1,195 to ship the Colorado and $1695 for the Suburban..

Destination Freight Charges | Chevrolet

Cars.com did a good piece of the rise of destination prices across the industry, Ford isn't the only one gaming the advertised price game.

Destination Fees on Cars Are Way Up; Here’s Why | News | Cars.com

Not sure why everybody bashes the 20k price. TBH people dont need all those frivolous extras. Add the 2.0 engine for a measly 1000 (the biggest upgrade IMO outside maybe AWD, which is also sort of a "need" basis), and you're at 22500 including destination. You dont need more, unless you really NEED that towing package or something.

I get the destination charge is a profit add, but it's standard across the industry, so what are you gonna do. I dont really get Americans predilection with overpriced "fully loaded" trims.

 

[TommyBoy]

The Ranger XL and F-150 XL models do not have cruise, either.

 

[NY Yankee Pride]

The Ranger XL and F-150 XL models do not have cruise, either.

True, however on the Ranger XL & F-150 XL it can at least be added as an option. On the Maverick it isn't even an option on the XL which really makes no sense because even Co-Pilot 360 and Lane Keep Assist can be added to the XL trim. That's what has everyone baffled.

 

[Rowerwet]

True, however on the Ranger XL & F-150 XL it can at least be added as an option. On the Maverick it isn't even an option on the XL which really makes no sense because even Co-Pilot 360 and Lane Keep Assist can be added to the XL trim. That's what has everyone baffled.

Forced upsell

 

[Mav-trunklet]

Honestly, even the XLT is very barebones when you start looking at features that are considered basic in 2022, like no push button start.

I was forced to pay $540 for Co-Pilot just to get rear camera with cross traffic alert! I have had it in my Kia Niro the past 4 years and it saved me for a couple of close calls…now i dont want to do with out it. I think its more important to have this feature in a truck as opposed to car…especially when towing or if a “bed cap” is eventually installed. Wondering why, since we have the rear cam, can’t they provide the sensor, too…..even offer it as a individual add-on w/out having to pay $540!
As for push button start, I will NOT miss that at all. After 4 yrs having it, I will happy to return to regular type key FOB and keyed ignition.

 

[Lappo424]

I was forced to pay $540 for Co-Pilot just to get rear camera with cross traffic alert! I have had it in my Kia Niro the past 4 years and it saved me for a couple of close calls…now i dont want to do with out it. I think its more important to have this feature in a truck as opposed to car…especially when towing or if a “bed cap” is eventually installed. Wondering why, since we have the rear cam, can’t they provide the sensor, too…..even offer it as a individual add-on w/out having to pay $540!
As for push button start, I will NOT miss that at all. After 4 yrs having it, I will happy to return to regular type key FOB and keyed ignition.

The rear camera is standard

 

[Mav-trunklet]

True, however on the Ranger XL & F-150 XL it can at least be added as an option. On the Maverick it isn't even an option on the XL which really makes no sense because even Co-Pilot 360 and Lane Keep Assist can be added to the XL trim. That's what has everyone baffled.

I think lane assist is useless. I disable mine in my present car after a week of initial use….drove me crazy. After decades of driving, I dont need anything telling me whether it s safe to change lanes ….and I feel confident I can determine if its safe to change lanes or pass another vehicle. Only GOOF feature on Co-Pilot to me is rear cross traffic alert. I love that feature. …and I’m having to pay $540 just for rear traffic.

 

[Platinum2]

I noticed that too. Unfortunate. I like it enought that I'm considering the jump up to XLT that has cruise standard, but dang if that blows. This should have been a standard item.

You are doing exactly what Ford wants you to do...

 

[Rob XLT-CG]

I was forced to pay $540 for Co-Pilot just to get rear camera with cross traffic alert! I have had it in my Kia Niro the past 4 years and it saved me for a couple of close calls…now i dont want to do with out it. I think its more important to have this feature in a truck as opposed to car…especially when towing or if a “bed cap” is eventually installed. Wondering why, since we have the rear cam, can’t they provide the sensor, too…..even offer it as a individual add-on w/out having to pay $540!
As for push button start, I will NOT miss that at all. After 4 yrs having it, I will happy to return to regular type key FOB and keyed ignition.

i also won’t miss push button start. Plenty of times I leave my keys in the car, or even leave the car running because it is so quite (prius). I would rather have a key 🔑 all day long.
As for copilot, I like the blind spot lights on the side mirrors that Ford does. Have you had the feature?