Good question. I think only Ford knows the number of units it needs to sell for a particular model to meet profit goals. That being said, it is interesting to compare the Bronco Sport to the Maverick since they are both built in Mexico and are basically the same vehicle architecture. My thought is that the Maverick initially is not going to sell as many units as the Bronco Sport out of the gate, but I think it will far outpace it over the long haul. The Bronco Sport is currently benefitting from the "Big Bronco" marketing and hype, but the Maverick has its own market area that I feel it will dominate for quite some time. It has no real competition at its price point and fuel efficiency levels and it is so cheap that it will steal sales from normal economy cars like the Civic, Corolla, Elantra, etc. in addition to revitalizing the small pickup market that really was abandoned.