[Rusty Nutts]

Just curious. I have only been reading this forum for a couple days now and couldn't find it in a search, but I have been wondering...
I am not sure what demographic Ford was going after but this pickup seems to appeal to all. At 50 I just need something to get me back and forth to work with room to pick something up if needed. I do all my own home improvements so carrying a full sheet of plywood was one of the first things that got my attention. There are occasions where a full sized truck is required (like today, yard of river rock...twice) but this is a great little gettin' truck that I can use daily with great gas mileage. I bought my 3/4 ton new in '03 and cant afford to get rid of it. Pretty sure I will hang onto this little guy for just as long.

Where do you fit in?

 

[Zarch]

Just curious. I have only been reading this forum for a couple days now and couldn't find it in a search, but I have been wondering...
I am not sure what demographic Ford was going after but this pickup seems to appeal to all. At 50 I just need something to get me back and forth to work with room to pick something up if needed. I do all my own home improvements so carrying a full sheet of plywood was one of the first things that got my attention. There are occasions where a full sized truck is required (like today, yard of river rock...twice) but this is a great little gettin' truck that I can use daily with great gas mileage. I bought my 3/4 ton new in '03 and cant afford to get rid of it. Pretty sure I will hang onto this little guy for just as long.

Where do you fit in?

Same here, you pretty much described my uses for the Maverick exactly.

 

[Mattjumbo]

Bingo. Love having a truck, had two in the past, but had gone away from them because of prices and crappy MPG.

 

[flipfloptan]

56. I have been waiting for the small pickup to return. First small truck was a Datsun pickup (B210 I think is what it was called) that was used on the farm when I was a teenager and learned to drive stick at 13. We loved that thing and gave it a funeral when it shot craps. Next was a Chevy S10 that was totaled when I was hit. After that the big is better trend started and I lost interest. Went through a couple older original Toyota T100s used when I could find them and would sell them for the price I paid. I hope Toyota is watching and listening. The T100 would be a great truck to bring back.

Haven't order the Maverick yet. Waiting to see if the Rattler comes to life and don't like to buy first year of a new model since I off grid camp, trail run and trout fish. If Maverick proves it is all it is suppose to be, I will purchase one late 2022.

 

[Ruckie]

I have been in the market for a pickup truck forever but I'm a cheapo so something with a bed and with a nice ride for regional trips and towing for my mini rv it's perfect, heavy towing and offroading for left for my explorer or my wife Subaru ascent I'm 32 btw

 

[VonnVary]

My wife and I are in our late 20's early 30's and love the 3 main selling features of this vehicle: 1) The price 2) The MPG & 3) The cargo capabilities. We've been looking at Mid-Size Suv's and have been mainly disappointed with at least one of those 3 features in the competition.

I think this truck is going to sell really well for Mine and Ruckie's Generation.

 

[yankeehotelfoxtrot]

I'm 23- probably one of the younger people to pre-order a Maverick thus far.

This price point opens up a whole new world for younger buyers who want a truck but aren't comfortable purchasing something older with no warranty.

 

[Brandon84116]

Hey all. 36 here. Moved to Utah 7 years ago. Vehicle progression went from 2013 Beetle Turbo to 2017 Tiguan 4Motion. Always wanted a truck to play outdoors but everything is too big. Not a fan of larger vehicles because my time spent is 80/20 city/middle of nowhere. The Maverick is the perfect size for me. Don't tow much so opted out of the 4K towing package but added the FX4 for some light off roading. I'm hoping this is going to be perfect.

 

[WesM]

I'm 34, I have always wanted a small truck, but was turned off by the fuel economy. Almost pulled the plug on a Nissan Frontier; you could get the crew cab work truck package with V6 for around $23k for a while pre pandemic. But the poor fuel economy turned me off. I have to drive 80 miles a day for work, so the 18mpg would really hurt vs the mid 30s I get from my sedan.

The Maverick is almost the perfect truck, I just wish the bed was a little longer, but I can make due with what it has. The internal debate now is if I should wait for a year or two to see how things pan out reliability wise.

 

[L3fty]

32 with two elementary age kiddos. I was dead set on owning the old style Ranger as a teen and never got one. Put it off then kids came along and it was no longer an option to have my little truck. Closest I got was an 08 sport trac that I loved. It was the perfect amount of "truck" for my needs but I foolishly traded it for a jeep on a whim. The Maverick is my chance to get that back in a package even closer in size to the old ranger I always wanted without sacrificing the back seat space for the kids.

 

[CASD]

64 here....Been waiting for the return of smaller trucks.........Wanted a Ridgeline (Yes mid-Size but rode like a car) Couldn't get on the band wagon with the Ranger and Canyon/Colorado In my past I've had Toyota's bought a brand new 1978 Toyota P/U $4995.00 added wire rims and a topper came too $5995... Had a 1992 Toyota P/U SR5 extend cab 4WD auto V6 Brand New $19995.00..had a 1995 2WD Toyota P/U... Had 1978 Chevy LUV, 1996 Isuzu Pup New $12995.00...and a lot of full size trucks.
When I went looking for a newer Truck last year after I sold my 06 Ridgeline, I wanted a new small truck or a newer ridgeline but my wife talked me into the this Chevy Avalanche... That won't happen again..I want a small truck! I figure since I'm thinking this is my last truck..I want it my way, something that I can live with a MPG is one of those things I want....the Avalanche is only good for 13.5-14mpg on a good day with lots of coasting up to lights and down hills.. No I want a truck I can drive normal and get good MPG...have some conveniences...can carry the basic stuff for around the house....And honestly the Santa Cruz or the Maverick would work.. But the Maverick Hybrid is a head by MPG... But the Cruz is a head because it will be here first to drive..
One thing about Hyundai's they have that sensitive throttle(Or use to have) and I don't like that.. So we will see Oh and Hyundai is being secretive about pricing...I wonder why?

 

[BigB]

Despite Fords efforts to target a much younger demographic with the “fresh, fun, exciting” Maverick, I think most owners will be 30 and over with most of them being over 40. I mean this forum is just a small sampling but the poll above is a good indicator in my opinion. I understand marketing but I think they should also show how convenient it is for other groups as well.

 

[Rusty Nutts]

Despite Fords efforts to target a much younger demographic with the “fresh, fun, exciting” Maverick, I think most owners will be 30 and over with most of them being over 40. I mean this forum is just a small sampling but the poll above is a good indicator in my opinion. I understand marketing but I think they should also show how convenient it is for other groups as well.

I felt the same way, I figured at 50 I would be at the upper end, but not nearly as high up as I thought I would be. I know not all younger folk are financially stable enough to justify a new vehicle, but this is one of the most practical ones I have seen. I think even a lower end one at 20k is still a good value. One thing I have noticed in the 18 years I have owned my 3/4 ton is the older you get the harder it is to get things out of the bed (including myself). And newer trucks are even taller than mine. This could be one draw for us "not so fresh, fun, exciting" folk.

 

[tngreg]

50. Need a small truck for small occasional projects but able to take road trips in the summer so not to wear out the wife Outback. Will pull a 5x8 trailer for hauling anything bulky to dump, mulch runs, Long boards, annual zero turn mower maintenance to the shop....etc....
Otherwise, she's a commuter with the weekly stop at Rural King for small farm supplies.

 

[Tim21078]

Just curious. I have only been reading this forum for a couple days now and couldn't find it in a search, but I have been wondering...
I am not sure what demographic Ford was going after but this pickup seems to appeal to all. At 50 I just need something to get me back and forth to work with room to pick something up if needed. I do all my own home improvements so carrying a full sheet of plywood was one of the first things that got my attention. There are occasions where a full sized truck is required (like today, yard of river rock...twice) but this is a great little gettin' truck that I can use daily with great gas mileage. I bought my 3/4 ton new in '03 and cant afford to get rid of it. Pretty sure I will hang onto this little guy for just as long.

Where do you fit in?

I will be 71 next month and have been driving with no accidents for 55 years. I currently own a 2013 Prius plug-in which is still getting 68 mpg and a 1990 Chevy S-10 that's in good shape. I use the S-10 all the time. My wife of 47 years is an avid gardener so I'm always running for heavy supplies and I have helped move many friends and family into their "retirement homes". The Chevy is a great little dependable vehicle, but I want something more efficient, safe and comfortable. I ordered the Lariat luxury hybrid (never had a loaded car before) on June 22nd ($500 down), but after many calls, emails and texts I still have no confirmation from ford, just a couple of locally generated forms that the dealer tries to pass off as proof of an actual order. If I don't get some results very soon I will cancel the order and forget about it. I really can't take the stress of having our money tied up for a possible order for maybe the end of the year. I have never ordered a vehicle before and probably never will again. I am very disappointed in Ford and their dealerships.

 

[BigB]

47. I need/want a small truck again to haul bigger and potentially dirtier items such as lumber and landscaping supplies than a SUV or the need to borrow or store a trailer. It will be my only vehicle so it needs to carry 4-5 people if necessary. I have a one car garage that I actually park my car in so it needs to fit, I’ve measured and the Maverick will. Ease of parking, good mpgs, affordability and being able to get in and out without steps is also important to me. The Maverick seems to be a perfect fit. The fact that I really like the styling is a bonus.

 

[GulfCoast]

I'm 50+...have driven trucks for 20+ years with an occasional sedan or SUV in the mix...I am intrigued by the versatility of the Maverick - fuel economy, decent space, small bed to haul messy/larger cargo, fairly priced, ok ground clearance, fits in my garage, ...it kind of hits all the notes for me!

 

[Mrchips0401]

I will be 71 next month and have been driving with no accidents for 55 years. I currently own a 2013 Prius plug-in which is still getting 68 mpg and a 1990 Chevy S-10 that's in good shape. I use the S-10 all the time. My wife of 47 years is an avid gardener so I'm always running for heavy supplies and I have helped move many friends and family into their "retirement homes". The Chevy is a great little dependable vehicle, but I want something more efficient, safe and comfortable. I ordered the Lariat luxury hybrid (never had a loaded car before) on June 22nd ($500 down), but after many calls, emails and texts I still have no confirmation from ford, just a couple of locally generated forms that the dealer tries to pass off as proof of an actual order. If I don't get some results very soon I will cancel the order and forget about it. I really can't take the stress of having our money tied up for a possible order for maybe the end of the year. I have never ordered a vehicle before and probably never will again. I am very disappointed in Ford and their dealerships.

im close to your age, spent my entire life in auto sales, grew up in a Ford family, and also ordered a new Maverick (Partially to,pay homage to my Dad‘s only toy Ford purchase 66 Bronco). When I sold Chevys back in late 70’s the Citation was super hot at first….took a few of my customer orders 9-10 months wait for their cars to arrive. When I sold Volvos and their new mid size SUV XC90 debuted (90’s) the first batch were in a cargo ship that got stuck on sand bar in the English Channel couldn’t get freed up and had to be dismantled (actually cut entirety into pieces) took those customers orders which were on the ship about 8 months to reorder their Volvo to make it to the US. Today is no different with a computer chip shortage (hopefully short lived)….so try to relax, life has many surprises and curveballs. I believe a deposit is a small price to pay for something you want and clearly deserve.

 

[Tpoirier]

At 52 this will be my first new vehicle purchase. I never needed to, wanted to, spend the extra money on a new vehicle in the past when I could get something a year or two old for a lot less. I commute almost 50 miles a day for work and the MPG is what sold me on the Maverick, I'm coming to it from a Prius. I enjoy spending a lot of time in the outdoors and really missed having good ground clearance and a bed to carry fishing/hunting/backpacking gear and tools so this truck was a no-brainer for me. Plus I just bought a portable sawmill I need to tow and the Prius isn't happy about doing that. 😂

 

[Argus99]

54 and heavily tattooed. It appears the Maverick appeals to a myriad of demographics.