The cost of a premium color shouldn't be more then $100 bucks . Because Ford's not buying it by the gal their buying it in 55 gal drums . And there's a very little difference in spaying paints when you do it for a living. It's just what they know they can charge by using the word premium. But is it a premium paint a premium color or JUST a premium price ?Metallic base + (multiple) tinted clearcoat layers and extra production time is going to cost more. Really $4-500 more isn't too bad; quality automotive paint isn't cheap.